Every colour below is taken from your own logo — the navy of the mycelium mark, the
olive of the wordmark, and the crimson and amber from the mosaic F. Nothing here is invented, so
whichever you choose, the site and the logo already agree with each other.
The words and the people are placeholders. Look at the feel: how serious it is,
how much colour it carries, whether it reads like a journal or like an organisation.
#021C55 mycelium navy
#3E3D27 wordmark olive
#9E1322 crimson
#E5A802 amber
The logo appears exactly as supplied — a JPEG on a white square. On the dark
option it has been inverted just to show the idea. To build it properly we need the original vector
file (.ai, .eps or .svg), and the mycelium mark on its own.
A · Mycelium
Night forest. The mark glows against deep navy and the
amber does all the pointing. Reads as serious science, and photographs of fungi look extraordinary
on it.
Funga Network connects researchers studying fungi — their taxonomy, their ecology, and the communities that depend on them. Members publish under their own names and review each other’s work.
Paper, ink and a red catalogue stamp. The most academic
of the three — it looks like a scientific society that has been here a while. Also the cheapest
to keep looking good as the pages multiply.
Funga Network connects researchers studying fungi — their taxonomy, their ecology, and the communities that depend on them. Members publish under their own names and review each other’s work.
Clean and modern, navy doing the work, the mosaic colours
kept as one thin band rather than decoration. The most familiar to funders and institutions, and the
easiest to read on a phone in poor light.
Funga Network connects researchers studying fungi — their taxonomy, their ecology, and the communities that depend on them. Members publish under their own names and review each other’s work.
No photographs at all, on purpose. Density,
evidence and a strict grid carry it — publication rows, real counts, named authors and reviewers.
Nothing decorative, everything informative — the page is made of the work itself.
Photography leads and the numbers carry the
argument, with donate unmissable. Closest to ffungi.org. Its strength is also its risk: it lives or dies
on the pictures, and the one here is a placeholder — see the note below.
The mark’s own motif, drawn and slowly
growing behind the text, with counts that climb to real figures from the MoreFungi species database.
The one place motion earns its keep, because here the movement IS the subject.
Members in the field, records in the open, and a species database anyone can search.
The drawing behind this text is the same mycelium as the mark — it is the subject,
not an effect.
Counts read live from the MoreFungi species databasefunganetwork.org
G · Global observatory
D’s evidence joined to F’s network:
members and stations plotted as one living map, with the counts that matter underneath. The version that
looks like an institution the moment somebody lands on it.
Every member, every station, every record — one map of the work.
312Members
28Countries
41,880Records published
194Reviewed papers
Shown at the scale this is designed to reach. The figures here are illustrative, not current — today the Network has one member and no publications. They show what the same pages look like once it is a network.
The Network as a publisher. A masthead, a volume
and issue, articles carrying a named author and a named reviewer, open access. This is the one
that makes other scientists want to join, because it is where their work would appear.
Publisher
Vol. 4 · Issue 2 · ISSN 0000-0000 · Open access
Fungal diversity of the Himalaya
Published continuously, open access, every paper carrying a named author and a named reviewer.
No anonymous review, and no article behind a payment.
Cordyceps harvesting in the high Himalaya: yield, tenure and decline
S. Devkota, R. Thapa · Kathmandu
Reviewed by Prof. A. Karki · accepted 14 March
doi:10.0000/funga.2029.0041
A checklist of macrofungi recorded above 3,000 m in Nepal
M. Gurung, S. Devkota · Pokhara
Reviewed by Dr. L. Berg · accepted 2 February
doi:10.0000/funga.2029.0038
Wild mushroom markets and local naming in central Nepal
P. Shrestha · Bharatpur
Reviewed by Dr. J. Oduya · accepted 19 January
doi:10.0000/funga.2029.0035
Shown at the scale this is designed to reach. The figures here are illustrative, not current — today the Network has one member and no publications. They show what the same pages look like once it is a network.
Regional chapters, members at their own
institutions, and the partners the work runs through. What the site looks like once the network really
is a network across continents.
Shown at the scale this is designed to reach. The figures here are illustrative, not current — today the Network has one member and no publications. They show what the same pages look like once it is a network.
The mosaic in your F, sampled and put to work. Each
research area owns one of those colours and keeps it everywhere it appears — so the palette carries
information instead of decorating. C hinted at this with a thin band; this is the whole idea.
Every research area carries one colour from the mark, and keeps it everywhere — on a paper,
on a chapter page, in a chart. The palette is doing a job rather than decorating.
Shown at the scale this is designed to reach. The figures here are illustrative, not current — today the Network has one member and no publications. They show what the same pages look like once it is a network.
The same system on a night ground. The
colours hold their meaning and gain a lot of force; the reading is heavier. Worth comparing side by side
with J before choosing.
Every research area carries one colour from the mark, and keeps it everywhere — on a paper,
on a chapter page, in a chart. The palette is doing a job rather than decorating.
Shown at the scale this is designed to reach. The figures here are illustrative, not current — today the Network has one member and no publications. They show what the same pages look like once it is a network.
Modelled on the Fungi Foundation (ffungi.org), the closest thing to a peer that already works —
then bent towards what makes Funga Network different. They are a conservation foundation speaking to the
public; you are a member-led body of scientists. So their “Programs” stay, and
“Members” and “Research” become the spine.
Our work
Mission & vision
Why fungi matter
What we have done
Press
Programs
Expeditions & field work
Education & training
Community harvesting
Himalayan fungi
Research
Publications
How we peer review
Field guides
Glossary
Funding calls
Members
Member directory
Become a member form
Board
Advisors
About
Governance
Legal & tax status
Annual report
Contact
FAQ
Donate lives in the header
Theirs is on every page, not buried under “Participate”. A non-profit site is a
fundraising instrument first. Added to every mock-up above.
Legal & tax status is published
They put registration and tax documents in the open. Institutional funders check this before
they read anything else, and since Funga Network is already registered it costs one page.
Board, team and advisors are separate
Who decides, who works, who advises — three different lists. For a young organisation this is
what makes it look like an organisation rather than one person.
Two languages
They run English and Spanish. Yours is English and Nepali — and Nepali is not decoration here,
it is the language of the communities the field work depends on.
“Fungus of the day”
A daily species on their homepage. We can feed yours automatically from the MoreFungi species
database — 768,000 names already imported — so the site gains fresh content every day
without anyone writing it.
An achievements timeline
Theirs runs back to 2012 and does more for credibility than any mission statement. Yours starts
this year, which is honest, and grows.
How we would build it
The same standard applies whichever direction you choose. Here is what that means in practice
— and the things we would argue against.
Restraint, held everywhere
One accent colour, one type scale, one spacing rhythm, across every page. Where a site needs a new
colour to make a point, the point is usually the weak part.
Information, not decoration
A number, a date, an author’s name and a citation do more for credibility than any
illustration. Direction D is built entirely on that.
No stock photography
We tested a set of free “nature” images: antelopes, a lake, a beach, potting soil.
Generic pictures make a scientific site look like a template. The right photographs are your
members’ own field work — until those exist, better to show none.
Speed is part of the craft
A page that appears instantly on a slow connection in Kathmandu matters more than any animation.
That argues for few images, no background video, and real HTML.
Honest numbers, including zero
Every count on these mock-ups is true today: one member, no publications, founded 2026. Inflated
figures are noticed instantly by exactly the people you want to recruit.
It has to hold up at every width
Most of your readers will open this on a phone. A layout that survives 360 px without anything
clipped or scrolling sideways is unglamorous work, and it is the work.
Animation — yes, but very little
Motion that helps you understand something; none that merely moves. Yes to content settling into
place once on load, a counter climbing to a real number, the mycelium drawing itself in direction F, and
precise hover states. No to parallax, scroll-hijacking, floating shapes, or an entrance animation on
every element. All of it respects
prefers-reduced-motion, because
some readers ask their device for stillness and a serious site listens.
What we need back from you
Which direction — any of A to K. Mixing is a useful answer, and probably the right one:
“D, but on B’s paper” or “H, with G’s map on the home page” tells us
plenty. A, B and C are about how it feels; D and F are the working core; G, H and I are what it grows
into.
The logo as a vector (.ai, .eps or .svg), plus the mycelium mark on its own without the
words. The JPEG cannot sit on a coloured header, looks soft on a modern screen, and gives us
nothing to cut a favicon from.
The first sentence. What Funga Network is, in one line, in your words. It becomes the
headline, and the description search engines show.
Founding members — names, affiliations, photographs, and their agreement to be
listed. Nobody goes on the site before they have said yes.
